A subscription app built for retention
- Client
- Fernwood
- Industry
- Food & drink
- Platform
- Shopify App
- Duration
- 10 weeks
The challenge
The existing storefront had grown organically for six years and every new campaign made it slower.
What we did
We rebuilt the critical templates, moved merchandising into metafields, and put a performance budget in CI.
Audit, prototype, incremental rollout behind feature flags, then cutover.
The result
-24%
churn reduction
+61%
MRR growth
Gallery
- Shopify Plus
- Hydrogen
- React